Pricing

Start free. Pay for what you unlock.

Every paid tier includes everything below it. Cancel anytime. The first 100 people to subscribe lock in a discounted founding rate for life.

Introductory

Free

Levels 1–3

$0

forever, no card required

  • Identity, Opportunity, Customer
  • The full lesson loop — no trial limits
  • LEGACY, the AI mentor, on every lesson
Join the waitlist

Pro

Pro

Levels 1–8

$29/mo

or $290/yr — two months free

  • Everything in Free, plus Levels 4–8
  • Offer, Validation, Sales, Marketing, Money
  • Upgrade to Founders anytime — same subscription
  • Cancel anytime
First 100 founding members$19/mo · $190/yr — locked in for life
Join the waitlist

Founders

Founders

Levels 1–12 · everything

$97/mo

or $970/yr — two months free

  • The full curriculum, all 12 Levels
  • Adds Systems, Scale, Ownership, Legacy
  • Cancel anytime
First 100 founding members$67/mo · $670/yr — locked in for life
Join the waitlist

Prices are in USD, before tax. Already a member? Log in.

Level access by tier

LevelFreeProFounders
1. Identity✓✓✓
2. Opportunity✓✓✓
3. Customer✓✓✓
4. Offer—✓✓
5. Validation—✓✓
6. Sales—✓✓
7. Marketing—✓✓
8. Money—✓✓
9. Systems——✓
10. Scale——✓
11. Ownership——✓
12. Legacy——✓

How the tiers work

  • Tiers are cumulative. Pro unlocks Levels 1–8, Founders unlocks all 12 — nobody has to buy a lower tier first.
  • The 100 founding-member spots are one shared pool. The first 100 people to subscribe, to either Pro or Founders, lock in the founding rate for life. Not 100 per tier.
  • Upgrading is one subscription. A Pro member moving to Founders has their existing subscription changed in place and prorated — never a second subscription stacked on top.
  • Your founding rate follows you. A founding Pro member ($19/mo) who upgrades pays the founding Founders rate ($67/mo), not $97. Being one of the first 100 is what earns the discount.
  • Cancel anytime, monthly or annual. See the Refund & Cancellation Policy for the details.

Before you ask

Will this guarantee I make money?

No — and we say so up front. Even Y Combinator publishes its own failure rates. We teach repeatable skills instead: creating value, generating income, building ownership, managing risk, and passing on what you learn.

Is the free tier actually free?

Yes — Levels 1 through 3, no card required, no time limit.

When does it open?

We're pre-launch. Join the waitlist and you'll get one email when Level 1 is live — and first shot at the 100 founding spots.